Dear supporters of Newcastle United Football Club,
If you go to the match this season you are not in the wrong; Mike Ashley is. If you boycott televised games you are not in the wrong; Mike Ashley is. If you boycott the Arsenal game and St. James Park for the rest of the season you are not in the wrong; Mike Ashley is. Ashley is wrong for this club and he is wrong if he thinks he has a future here.
He does not give or build, he only knows how to take and throw his weight around. His bottom-line approach will see this club fail. Perhaps not this season nor the next but we will do nothing except circle the bowl and it will be slow, painful and totally needless.
What we need is a message. Not just to Ashley but also to the Premier League and football as a whole, that this man is toxic. Your brand will be tarnished and your product degraded. The ‘best league in the world’ seeming tolerant of a club existing solely to promote one of the country’s most loathed brands. We need him gone from our club. Many will say it’s impossible to achieve, that he doesn’t care what we do or say or think but what is it we’ve criticised Ashley for most? A lack of ambition. Now it’s time we become the counterweight - the ultimate display of ambition. Wor flags set records, just look what our fans are capable of.
Each of us wants to be stood shoulder to shoulder, United in voice for our club so let’s get ambitious. Let’s change the narrative. Let’s show what can happen when you disrespect a city, a community, a passionate, obsessed fanbase.
To this end, we call on all NUFC supporters to show the world that we will not take it lying down, that we will no longer stand idly by. The first step is to boycott the Arsenal game...